How to Connect with Professionals on LinkedIn & Build a Team in Network Marketing

The forgotten social media site for Network Marketing prospecting is LinkedIn. So, let’s learn how to connect with professionals on LinkedIn to build our team.

LinkedIn is made for professionals. The number of registered professional LinkedIn profiles is 467 million. 27% or 128 million are from the USA and comprises the largest block of registered professional users. 50 million LinkedIn connections a day are made with professionals.

If you would like a copy of 26 professions that I use every day on LinkedIn to get great results, email me at dale@dalemoreau.net. Put in the subject line: “26 Professions.”

What is undervalued and underutilized for how to connect with professionals on LinkedIn is LinkedIn.

Why? Because they fear how to connect with professionals on LinkedIn. They think professionals live on a higher plane than they do. They fear what they say may not work. And part of those fears is true, but not unresolvable for us average Joes.

The real question is, “Would you like to learn how to connect with professionals on LinkedIn to persuade them into your team?” I would rather have 10 professionals on my team than 100 tire-kickers.

Professionals speak a different language than most people. And part of our training is to learn the language of professionals. The good news is it is simple. So, let’s learn the language of how to connect with professionals on LinkedIn.

How?

We only need a brief sentence or two of describing what they do for a living. And we do this on LinkedIn messenger.

Want some examples for how to connect with professionals on LinkedIn?

Teachers: In one sentence, what do teachers do? They teach. But we don’t want to leave it so vague. Why not add this description? Teachers are a natural at teaching young minds all the studies for what it takes to get a job and make it through life.

Recruiters and Staffing Professionals: What do they do? They recruit people for jobs. How can we say that in one sentence? They are a natural at promoting and recommending the right people to the right place for the right projects and businesses.

Our Formula

Our formula works like this:

A Description of what the professional does for a living.
Build rapport.
Break the ice.
Find a problem.
The close
The presentation.

Notice the first part of our formula for how to connect with professionals on LinkedIn is a description of the kind of work the profession does: Here is the first part of the formula: You are a natural at + a description of what they do. If you don’t know what a professional does, use Google Search to find what they do.

Swipe One:

Account Managers: You are a natural at promoting and recommending what works to maintain customer relations, achieve high sales targets and oversee the work of account managers.

Network Marketers: You are a natural at promoting and recommending things

See how simple it is?

So, in my first LinkedIn introduction with a teacher, I would say something like this:

“Hey FIRST NAME, you are a natural at teaching young minds all the studies for what it takes to get a job and make it through life.”

Do you think that will get their attention? Yes. Our first introduction is the key for how to connect with professionals on LinkedIn.

The next step is to build rapport. Building rapport is simply stating a fact that the professional can agree with. And when you stroke the professional’s ego with a statement of four facts, building rapport goes on steroids.

“It shows by all the money and time you put into learning skills for making your career (Fact 1) You’re already good at it (Fact 2). You’ve apparently been doing it for quite a while (Fact 3). As the old saying goes, what works for some people with your profession may not work well for other people (Fact 4).” (Notice inside every fact we stroke the ego of the professional with a compliment).

But we are not done with building rapport. We want to get a YES decision from building rapport. And the best way to get a YES decision is to ask a question. “What made you choose this profession over all the other professions out there?” When the professional answers, you are getting a YES decision. It engages the professional.

So, lets put it all together for how to connect with professionals on LinkedIn in our FIRST conversation. It is a great way for how to connect with professionals on LinkedIn.

Human Resource Director: You are a natural at promoting and recommending your HR expertise and skills for improving company compensation plans, benefits, safety, payrolls, recruiting and training. It shows by all the money and time you put into learning skills for making your career (Fact 1) You’re already good at it (Fact 2). You’ve apparently been doing it for quite a while (Fact 3). As the old saying goes, what works for some people with your profession may not work well for other people (Fact 4).” What made you choose this profession over all the other professions out there?

Account Managers: You are a natural at promoting and recommending what works to maintain customer relations, achieve high sales targets and oversee the work of account managers. “It shows by all the money and time you put into learning skills for making your career (Fact 1) You’re already good at it (Fact 2). You’ve apparently been doing it for quite a while (Fact 3). As the old saying goes, what works for some people with your profession may not work well for other people (Fact 4).” What made you choose this profession over all the other professions out there?

Network Marketers: You are a natural at promoting and recommending things. It shows by all the money and time you put into learning skills for making your career (Fact 1) You’re already good at it (Fact 2). You’ve apparently been doing it for quite a while (Fact 3). As the old saying goes, what works for some people with your profession may not work well for other people (Fact 4). What made you choose this profession over all the other professions out there?

Teachers: Hey FIRST NAME, you are a natural at teaching young minds all the studies for what it takes to get a job and make it through life. It shows by all the money and time you put into learning skills for making your career (Fact 1) You’re already good at it (Fact 2). You’ve apparently been doing it for quite a while (Fact 3). As the old saying goes, what works for some people with your profession may not work well for other people (Fact 4). What made you choose this profession over all the other professions out there?

Recruiters and Staffing Professionals: Hey FIRST NAME, you are a natural at promoting and recommending the right people to the right place for the right projects and businesses. It shows by all the money and time you put into learning skills for making your career (Fact 1) You’re already good at it (Fact 2). You’ve apparently been doing it for quite a while (Fact 3). As the old saying goes, what works for some people with your profession may not work well for other people (Fact 4). What made you choose this profession over all the other professions out there?

What else do we do for how to connect with professionals on LinkedIn? The next part is to break the ice, find a problem. solve the problem with Network Marketing, close the professional and give a presentation. And we do that with a series of conversations with professionals on LinkedIn with LinkedIn messenger. We are going to introduce our Network Marketing opportunity into the conversation.

And the way we introduce Network Marketing in a series of conversations is with a question at the end that requires a YES decision. The more YES decisions we get in our conversations on LinkedIn messenger, the easier it is to close the professional.

Included with our formula for how to connect with professionals on LinkedIn is two important questions. “What do you like most about your job?” and “What do you like least about your job?”

So let’s put together a conversation for breaking the ice, finding and solving a problem, the close and the presentation.

Swipe Two:

That is awesome. My profession is a bit different. I show people how to choose their own hours to work and get paid for it. Everybody says they’d like to work their own hours and get paid well and not the hours put on them by someone else. Meanwhile, what do you like most about your profession?

If they tell you what they like most, move to swipe three.

Swipe Three:

Yep, if you can’t have fun at your job, there is no sense in doing it. If it is okay with you, what do you like least about your profession?

If they tell you what they like least, move to swipe four.

Swipe Four (Choose the one that fits closest to the conversation with Swipe Three).

Choose Your Own Hours,I know how you feel. Here is the short story: Jobs rob us of time. They rob of us of time better spent with family and working on our own dream. The age-old question is, would you like to do something about?

Or Work Around People You Don’t Like,I know how you feel. Here is the short story. Most jobs don’t let us pick the people whom we want to work with. They pick obnoxious, unpleasant and grumpy people that make our professions miserable. The age-old question is, would you like to do something about it?

Or College and Graduate Students,I know how you feel. Here is the short story. College racks up debt. It cannot guarantee you a job that has any way of paying for your student loans in your lifetime. The age-old question is, would you like to do something about it?

Or Weekends are Too Short,I know how you feel. Here is the short story: People who have five-day week-ins are doing something right to deserve it. The age-old question is, would you like to do something about it?

Or Never Enough Money in Savings,I know how you feel. Here is the short story: Jobs keep us broke. Most families barely have enough money in their paychecks after paying all the bills at the end of the month to fill up their savings’ accounts. The age-old question is, would you like to do something about it?

Or Most Jobs Don’t Pay Enough,I know how you feel. Here is the short story: Jobs don’t pay enough. They barely pay enough to keep the lights on and groceries on the table. The age-old question is, would you like to do something about it?

Or Hate Our Jobs,I know how you feel. Here is the short story: Most people want to fire their bosses but can’t. They hate their jobs so much and have no way of escape. The age-old question is, would you like to do something about it?

Or Be in Their Own Business to Get Tax Benefits.I know how you feel. Here is the short story: We all pay taxes, and taxes bite a big chunk out of our paychecks with more paid out to Uncle Sam than we get back in return. The age-old question is, would you like to do something about it?

Or Commuting to Work.I know how you feel. Here is the short story: Most people prefer to work at home. It is awful frustrating to work 40 hours at work for full pay and then have it all eaten by the cost of commuting. The age-old question is, would you like to do something about it?Or Things Being Too Expensive.

I know how you feel. Here is the short story: Prices are guaranteed to go up on the things we buy most. They become too expensive and too far out of our reach. The age-old question is, would you like to do something about it?

Or Retire 10 Years Early,I know how you feel. Here is the short story: Everybody says they would like to retire 10 years early. Everybody knows that is impossible. The sad part is they must work 30 to 45 years at a job that pays them a retirement income of 30% of their full pay. The age-old question is, would you like to do something about it?

Or Retire in Five Years,I know how you feel. Here is the short story: Everybody says they would like to work 5 years and retire enjoying the next 45 years. Most people cannot. They must work 45 years and retire enjoying doing the things they like for the remaining 5 or more years. The age-old question is, would you like to do something about it?

Or Make More Money than Your Boss,I know how you feel. Here is the short story: Everybody says they’d like to make more money than their bosses. Everybody knows that won’t happen. Our bosses never will allow us to make more than them. The age-old question, is would you like to do something about it?

Or Being a Boss,I know how you feel. Here is the short story: Working faithfully eight hours a day you may eventually get to be boss and work twelve hours a day. You may be flush with cash but poor with freedom and time. The age-old question is, would you like to do something about it?

Or Earn Money and Stress,I know how you feel. Here is the short story: Stress is a job killer. The more stress that is put on us for making money, the less our job becomes enjoyable. The age-old question is, would you like to do something about it?

Or Make Moms/Grandmas/Homemakers’ Lives More Interesting,I know how you feel. Here is the short story: Our lives set the pattern for living. If our life has great purpose, we live large. If our life has little purpose, we live small. The age-old question is, would you like to do something about it?

Or Firemen and Police Officers,I know how you feel. Here is the short story: POLICEMEN/FIREMEN put the badge on every morning, not knowing for sure they’ll come home at night to take it off. It puts worry and stress on them and their families. The age-old question is, would you like to do something about it?

Or MLSP, Network Marketing and Affiliate Marketing,I know how you feel. Here is the short story: Every NO answer from prospects gets us one step closer to being broke. If three NO answers hurt you, what do you think 100 NO answers will do for your ego and pocketbook? The age-old question is, would you like to do something about it?

(Job Not Paying Enough),I know how you feel. Here is the short story: Jobs don’t pay much. Having a job guarantees we will be broke. The age-old question is, would you like to do something about it?

Or (Skills are Undervalued),I know how you feel. Here is the short story: All paid jobs degrade and absorb our skills without paying us for what we are truly worth. The age-old question is, would you like to do something about it?

Or, (Limited Income),I know how you feel. Here is the short story: Your boss cannot justify our limited income. You learn to live with it, or you learn to do something about it. The age-old question is, would you like to do something about it?

Or (Being Underpaid and Underappreciated),I know how you feel. Here is the short story: Most people don’t know how underpaid and underappreciated they are at being overworked building someone else’s dream. The age-old question is, would you like to do something about it?

Or (Lack of Time),I know how you feel. Here is the short story: Jobs interfere with our time. We can’t get ahead wasting time by working to build our boss’ dream. The age-old question is, would you like to do something about it?

Or (Raises),I know how you feel. Here is the short story: Begging for a 2% pay raise is humiliating. We want to be able to give ourselves our own pay raises. The age-old question is, would you like to do something about it?

Or (Network Marketing, Direct Sales, Affiliate Marketing),I know how you feel. Here is the short story. The lack of leads and prospects comes from the lack of skills. Learn skills and you get leads and prospects. Don’t learn skills and you won’t. The age-old question is, would you like to do something about it?

If the PROSPECT says: “of course, yes, absolutely” to Swipe Four, then move to Swipe Five.

Swipe five is the close and swipe six is the presentation:

Swipe Five:

Well, you know how we work to build someone else’s dream with the hours that we should be spending on building our own? I just found out how to work only three weeks a month building our own dream from the hours we choose working at full pay from home. Would it be okay if you learned more about it?

If the prospect says, “YES,” move to swipe six.

Swipe Six:

I can give you a complete presentation, but it would take an entire minute. When could you set aside a whole minute?

Putting it Together in a Regular Conversation

Now, let’s put it all together in a conversation for how to connect with professionals on LinkedIn in the teaching profession.

If you would like a copy of 26 professions that I use every day on LinkedIn to get great results, email me at dale@dalemoreau.net. Put in the subject line: “26 Professions.”

Swipe One:

Hey ____, you are a natural at defining the why, when and what of products that are built by engineers. You’re already good at it. You’ve apparently been doing it for quite a while. As the old saying goes, what works for some people with your profession may not work well for other people. What made you choose this profession over all the other professions out there?

Swipe Two:

If they tell you what they like most, move to swipe three.

Swipe Three:

Yep, if you can’t have fun at your job, there is no sense in doing it. If it is okay with you, what do you like least about your profession?

If they tell you what they like least, move to swipe four.

Swipe Four

I know how you feel. Here is the short story: Jobs rob us of time. They rob of us of time better spent with family and working on our own dream. The age-old question is, would you like to do something about?

If the PROSPECT says: “of course, yes, absolutely,” then do swipe five.

Swipe Five:

If the prospect says, “YES,” move to swipe six.

Swipe Six: