Changing Old Words into New Words that Close Prospects like magic!
How to change what you say slightly and get much better results!
Harsh, direct words create tension. Old words revised into new words relieve the tension. The last thing that we want is for the prospect to feel pressure and tension.
By carefully selecting our sales word and phrases, we can guide our prospects to open up and tell us their real concerns.
We don’t want a bunch power words for sales pitch. We want our prospects to feel relaxed.
Isn’t that what we want? We want phrases asking for the sale.
Here are some examples of taking our old version of harsh, direct words, and revising them to sound more prospect-friendly.
Old words:
—“What exactly is causing you to hesitate?”
New Version:
—“I am just curious. What possible problems do you see in your way?”
Old Words:
—“What do you mean that it costs too much money?”
New Version:
—“Yes, we are paying more for a reason. Let me review that with you quickly.”
Old Words:
—“What exactly is keeping you from making a decision tonight?”
New Version:
—“Is there any reason that you might feel this would be an unwise decision?”
Old words:
—“Why do you need to think about it?”
New Version:
—“Yes, we need to think about these decisions. Here are some benefits we should consider.”
Old Words:
—“That is why that shouldn’t bother you.”
New Version:
—“Would you like me to tell you about others who had that same concern.”
Old Words:
—“Why don’t you want to be a salesman?”
New Version:
—“Of course, we don’t want to be salesman. Instead, we want to be connectors, helping others get what they want.”
Old Words:
—“Want to sign up and become a rep?”
New Version:
—“Would it be okay if we went into business together?”
Old Words:
—“So would you like to start now and make sales presentations all day?”
New Version:
—“Would it be okay if you had a fun business talking with prospects while taking five coffee breaks a day?”
Small Changes
Small changes in our words make a huge difference. One of the most important skills in Network Marketing is learning proven phrases and positive sales words that help our prospects hear our message clearly.
These are examples of how changing what we say can make our prospects feel more comfortable with their decisions.
Remember, our prospects are under a lot of pressure to make sure they make the right decisions. They don’t want to appear foolish or make mistakes.
We want sales words that work.
We don’t want to add to their internal pressure and create more tension by choosing the wrong words. We want old words revised into new words.
