The art of persuasion!

Most sponsors can’t tell you the secret of how to persuade people to buy product and join your business because they don’t know. And that is a revelation.

In other words; it is not your fault if you have been feeling lost. Your sponsor and upline or support team left you on your own, as if you were wandering in the dark with no light to see by. It is tough to succeed this way! 

Telling people to create a list of all your friends and relatives and “just talk to them” or “just send them the video” or “just send them to the replicated website” . . is not only unfair it is a recipe for disaster. After all, videos and websites cannot answer questions or deal with misunderstandings. 

Yet that is all the advice they have.

No wonder you were lost!

Worse than  that is the type that advises you to acquire third-party tools — like funnels — to do all the persuasion for you. What they have not told you is what to say to get your prospects to see a presentation — to invite them!

Of course, it is better to do a presentation yourself but if you are going to use a “tool” you need to know the right things to say to get prospects to use it, right?

It’s as if they are trying to convince themselves (and by default you) that the Art of Persuasion doesn’t exist or can’t be learned.

Not only can it be, we have proof that it can be done with just one sentence! 

Blair Warren in his book The One Sentence Persuasion Course tells us the secret of persuasion:

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.”

Whether you find this notion distasteful or not, there is one thing you can count on: your family, friends, customers, prospects, leads, clients and even everyone you have yet to meet will have those needs met by someone. The only question is, will it be you? It is a persuasion skill to learn.

It does no good to build a list of friends and family without encouraging their dreams, justifying their failures, allaying their fears, confirming their suspicions, and helping them throw rocks at their enemies. These are the secrets of how to persuade people.

For example, on how to persuade people to buy your weight loss product:

If you have a weight loss product, you can justify the failure of losing weight on others by scapegoating.

“If you’ve tried to lose that extra weight and have failed, it may not be your fault. It may be your metabolism.”

Can you see the use of the scapegoating principle? The failure of losing weight is because of a person’s metabolism, not because they are at fault.

How to persuade people to join your business follows the same principle:

“If you have tried network marketing and have failed, it may not be your fault. It may be your upline.”

See how easy that is with one sentence? People are embarrassed at failing in network marketing in the past. But when you blame a person’s failure at network marketing in something else other than them, it is the secret of how to convince someone to join network marketing.

And we can persuade someone who has been in network marketing and failed in the past in one sentence to join our business. It is the art of how to persuade people.

People like short answers. They do not like long answers. You can give them all the information that they need in one sentence using the laws of attraction. The key to the art of persuasion?

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.”

If you have a medical bracelet device, you can know how to persuade a person to buy your product in one sentence.

“Given the pace of the world, it does not require you to lose weight, get leaner and look good to fit into that dress; it’s about cutting through all the smoke and mirrors by wearing our bracelet that will make you look younger, leaner, stronger and more fit in two weeks or less.”

In this example, I am encouraging the reader’s dreams of looking good. I take extra steps to show that by wearing our medical bracelet, you are assured to look good. I used dreams to persuade customers to purchase a product.

How to persuade people to join your travel business by allying people’s fears:

“If the barrage of travel-jargon confuses you more than empowers you, take a deep breath and relax. We’re about to take aim at this confusion, blow away the smoke, and make things simple as possible. In fact, we will nail it down in 27 words. And with these words, we can work a miracle with saving your money and giving you a five-start trip for the price of a one-star hotel bill.”

Here I have allayed their fears with the phrase, “Take a deep breath and relax.” It makes the prospect feel I am on his side.

How to persuade people to buy product and join your business is easy when you know how to encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies. It is how to prospect strangers in network marketing. It is how to ask someone to join your team.

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