Is this one of those Pyramids?
Handling the "pyramid scheme" objection
Every day people are lured by promises of easy money and seduced by schemes. From Ponzi schemes to illegal pyramids that are presented as Network Marketing – Get Rich Quick schemes are around every corner. Is it any wonder why we hear “pyramid scheme” question?
Obviously, handling the objection is important but it is also easy (when you know how to do it).
People on Facebook are hit by “too good to be true schemes” every day (check out that post I wrote).
— “No effort needed. We do all the work for you. Get rich fast. My secret formula is only available for 19 more days. Act fast. I’m sharing my million-dollar formula for $19.95 because I want to donate my time to helping all the lazy people in the world who don’t believe in giving value for money. And I was broke, born of orphan parents, raised by wolves, can’t read, but this formula was given to me in a drug induced dream. I have testimonials from A.B. in Alabama and from C.D. in Florida. And if you can click the mouse, you can do this as millions of people on Facebook are waiting to send you money…”
Then we come along. Ads on Facebook that promise rags to riches instantly bring up the objection, Is this one of those pyramid schemes? Handling the objection is vitally important.
Here are some answers that do not work well.
— “Network marketing is a very solid stable business model, right? You know Warren Buffet owns multiple network marketing companies, Robert Kiyosaki writes books on network marketing, Donald Trump is a spokesman for a network marketing company so surely your business savvy enough to realize it’s a very solid and stable business model, right?”
— “Pyramids are illegal. With pyramids there is no exchange of goods or services. We have an amazing product and a very loyal customer base who are elated with their results! Let’s get back to talking about if the business is a good fit for you—what other questions do you have?” I move forward, and don’t get defensive.”
These answers are too complicated. They may be true, but they don’t speak the language of the prospect.
Handling the objection of the pyramid scheme with true to life experiences of every day people might be the better option.
Here is the better answer.
— “Before I answer your question, is it okay if I ask you a quick question? When you were getting your formal education at school, if your teachers would have received a small percentage of your earnings for the rest of your life, do you think your formal education would have been better? Network Marketing pays you a percentage of other people’s effort so that you get better at helping them.”
— Before I answer the question, is it okay if I ask you a quick question? When you were hired for your job, if your boss would have received a small percentage of your earnings for the rest of your life, do you think your boss would have been motivated better to be the best boss for the employees there is? Network Marketing pays you a percentage of other people’s effort, so you get better at helping them.”
Handling the objection with every day experiences that relate to people offers the better option.
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