Building Trust and Rapport with Six Magic Phrases

Building trust and rapport. Six magic phrases are all it takes. Speak six magic phrases in the first seven seconds of opening our mouths and we’ve built instant rapport.
F O R M (family, occupation, recreation, message) does not work. Honesty, integrity, sincerity and having the best interests of prospects do not work. Building trust and rapport with these models will fail.
Six magic phrases that state facts do work.
Building rapport with people is simply stating facts that we and other people can agree with.
One fact is okay. Two facts put building rapport on steroids. Introducing these two facts with six magic phrases in the first seven seconds of talking do build relationships.
People respond to people who are like them. We like people who go to the same clubs. We like people who hang out at the same bars. We like people who attend the same church. We like people who vote like us. We like people who are like us and see the world like we see it.

Six Magic Phrases

The six magic phrases?
— Most people…
— Everybody knows…
— Everybody says…
— Well, you know how…
— There is an old saying…
— What would you like to know first?
Building trust and rapport works well with groups. Magic phrases “Most people…”, “Everybody knows…” and “Everybody says…” represent groups. People feel safe in numbers. The more people of a group, the safer we feel. These three magic phrases make people feel safe and build instant rapport.
“Well, you know how…,” “There is an old saying…” and “What would you like to know first?” activate building trust and rapport in prospects’ heads. If anybody, anytime, anywhere uses one of these three magic phrases, then it must be true because we use one of these three magic phrases. It is internal programs in our heads that agree with these three magic phrases and make them to be so.
Building trust and rapport is simply using one of the six magic phrases in a sentence that states a fact.
The formula? A Magic phrase + One Fact = Rapport.
— Most people hate to work for limited pay.
— Everybody knows bills never stop.
— Everybody says they hate to work until they are 65.
— Well, you know how we want our own business?
— There is an old say, people hate their jobs.
— What would you like to know first?
Let’s add two facts. The formula? A Magic Phrase + Two Facts = Rapport on Steroids.
— Most people hate to work for limited pay and beg the boss for a raise.
— Everybody knows bills never stop and two paychecks are better than one.
— Everybody says they hate to work until they are 65 and want to retire in 5 years at full pay.
— Well, you know how we want our own business for making money instead of being sentenced to a lifetime of labor?
— There is an old saying, people hate their jobs and need more money.
— Thanks Jim for responding to my post on retiring in 5 years at full pay. What would you like to know first?
Building trust and rapport with a magic phrase and two facts is building a strong rapport.
Many ways to build rapport exist. Many do not work. Many destroy relationships.
People do not have time these days for chit-chat. They live busy lives and want us to get to the point.
Brain science teaches us that we have 60 seconds with prospects to let them know who we are, if they can trust and believe us, if we are interesting enough to hold their attention, make a final decision about our offers, and give them details about our offers.
If we only have seven seconds to build rapport with trust and belief in one or two facts, let’s make the first seven seconds of our conversation count.
Building trust and rapport is easy with our formula. A Magic Phrase + One or Two Facts = Rapport.

Business Opportunities

Building trust and rapport with business opportunities.
— Most people need more money.
— Most people need more money and hate working for someone else.
— Everybody knows business owners earn the most money.
— Everybody knows business owners earn the most money and retire early.
— Everybody says we won’t be getting pay raises this year.
— Everybody says we won’t be getting pay raises this year and it would be great to make our own money.
— Well, you know how we work slave labor for 40 years at a job with 60% cut in pay at retirement?
— Well, you know how we work slave labor 40 hours a week for 40 years at a job with a 60% cut in pay at retirement?
— There is an old saying that if you work hard, then your boss will have a big house for his retirement.
— There is an old saying that if you work hard, then your boss will have a big house for his retirement, and if you work hard for yourself, you will have the big house for your retirement.
— What would you like to know first?
Building rapport in sales with statements like these would be a breeze.

Vitamins

Building trust and rapport with vitamins
— Most people don’t have time to cook healthy.
— Most people don’t have time to cook healthy and need a supplement to keep them fit.
— Everybody knows our body comes with a lifetime guarantee.
— Everybody knows our body comes with a lifetime guarantee and does not get fresh natural food every day.
— Everybody says we want to live longer.
— Everybody says we want to live longer and dying young is inconvenient.
— Well, you know how every mom worries over their children getting exposed to viruses and germs at school?
— Well, you know how every mom worries over their children getting exposed to viruses and germs at school and hates over the counter and prescription drugs to fix the problem?
— There is an old saying that you take a vitamin to resist chances of a cold.
— There is an old saying that you take a vitamin to resist chances of a cold and getting vitamins C and D are what your body needs.
— What would you like to know first?

Organic Natural Cleaning Products

Building trust and rapport with organic natural cleaning products.
— Most people want to save planet earth.
— Most people want to save planet earth and don’t want to poison their homes.
— Everybody knows little children get into everything.
— Everybody knows little children get into everything and a chemical free home guarantees their safety.
— Everybody says they want to protect the environment.
— Everybody says they want to protect the environment and have a safe home.
— Well, you know how all-natural cleaners are non-toxic?
— Well, you know how all-natural cleaners are non-toxic and we all want a safe home?
— There is an old saying that adverse health starts with a chemical cleaned home.
— There is an old saying that suffering adverse health starts with a chemical cleaned home and enjoying clean health starts with a non-toxic home.
— What would you like to know first?

Weight Loss Products

Building trust and rapport with weight loss products.
— Most people don’t have time to exercise.
— Most people don’t have time to exercise and are too busy to diet.
— Everybody knows dieters hate being hungry.
— Everybody knows dieters hate being hungry and don’t like funny tasting foods.
— Everybody says dieters need something that is easy.
— Everybody says dieters need something that is easy and keeps weight off for good.
— Well, you know how exercise makes us tired?
— Well, you know how exercise makes us tired and diets keep us hungry?
— There is an old saying that dieters want to lose weight quickly.
— There is an old saying that dieters want to lose weight quickly dieters and don’t want to suck their meals through a straw.
— What would you like to know first?
Build a good rapport with a magic phrase and one or two facts that the prospect and you can agree with.
Building trust and rapport is easy when you know the formula. A magic phrase + one or two facts = rapport.