People May Hear Our Words But they are ruled by emotions!
People are logical and emotional. The logical part of the brain is ruled by emotions. People may hear our words, but they feel our emotions.
Our job is to get YES decisions. YES decisions make us money. NO decisions make us zero money. When we talk to the prospects, our aim is to create a new team member or customer, so we can get paid.
Using the “IF” and “IF NOT” word phrase will reach into the emotional part of people and help sell our products or sign people into our team. People may hear our words but the “IF” and “IF NOT” word phrase will speak to their emotions.
The formula? “IF” + A PROBLEM. “IF NOT” + A CALL TO ACTION.
— If your happy staying with staying where you are, that’s great. If not, then let’s sit down and have a chat.
— If working 50 to 60-hour work weeks make you happy, that’s great. If not, you and I need to talk.
— If watching your bills get higher and your bank account get smaller works for you, that’s great. If not, give me a call and let’s talk.
— If keeping 30 pounds of fat around your belly works for you, that’s great. If no, let’s talk.
— If bringing work home on the weekends and holidays makes you happy, that’s great. If not, let’s get together and talk about a solution.
— If treating your aches and pains with over-priced potions and ineffective formulas that overwork your kidneys is something for that works you, that’s great. If not, check out our all-natural herbal teas that sooth aches and pains instantly.
— If your skin makes you look 20 years older than what you are, and you want it to remain that way, that’s great. If not, try our organic gel that makes you look 20-years younger all over again.
— If working a full-time and part-time job works for you, that’s great. If not, we need to talk.
— If worrying over bills keeps you from sleeping at night and you want to stay there, that’s great. If not, let’s talk.
People may hear our words, but “IF” and “IF NOT” speak to their emotions. It speaks their language.
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