Our Purpose is to Find Problems
And, specifically, the problems that we can solve!
The purpose of business is to solve problems. Our purpose is to find the problems our prospects have that we can solve with our Network Marketing products or opportunity.
Restaurants would not have a reason to be in business if people didn’t get hungry, right?
If people didn’t need to make more money, there would be no reason for Network Marketing opportunities to exist, would there?
Our purpose is to find problems, to find that out if people need more money or more health or less chemicals or whatever.
So, like all businesses, Network Marketing’s purpose is to solve problems.
Problems are everywhere.
— Weight problems.
— Lack of money.
— Bills.
— Health problems.
— Jobs.
— Lack of vacation time.
— Limited income.
— Retirement.
Whatever problems exist for most people, Network Marketing has a solution.
Before we can solve problems, we must find the problems. People don’t always reveal their problems. It is up to Network Marketers to uncover the hidden problems. Our purpose is to find problems.
There is one sentence that guarantees people will reveal their problems. Once the problems are revealed, Network Marketing’s purpose takes over.
“What are the two biggest problems with” + “A Problem.”
— What are the two biggest problems with your job?
— What are the two biggest problems with working 50-hour weeks?
— What are the two biggest problems with your health?
— What are the two biggest problems with electricity bills?
— What are the two biggest problems with weight loss?
— What are the two biggest problems with working weekends?
— What are the two biggest problems with holding down two-jobs?
— What are the two biggest problems with your joint pains?
— What are the two biggest problems with being a waiter?
Ask this one question to people and they will unload on you. Get ready because they will reveal present problems, problems of the past and problems they project for the future. Take notes and listen.
So, the purpose of business is to solve problems. Network Marketing exists to solve problems. Our purpose is to find problems.
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