Our opening First Sentence is our First Impression
We all read the headlines first in newspapers. And, if the headline is interesting, you keep reading, right? If not, you move on. In other words, our opening first sentence is our headline.
So, we want our opening first sentence to count.
Sure, you can start a conversation by saying useless things such as these:
— “Hi, how are you?”
— “Great weather today.”
— “Where are you from?”
— “Nice jacket.”
— “How are the wife and kids?”
— “What’s new?”
— “How about that football game last night?”
But statements like these are a bad transition from social chit-chat to introducing our business to someone.
We must find a way to tell prospects what we do without pushing our opportunity on them.
When you meet a college student, what could you say that would be a better for our opening first sentence?
— Would it be okay if you didn’t have to work 40-ears like your parents?
— Would you like to travel more and still get paid?
— I just found out how we can choose our own hours when we work?
— Do you want to spend the rest of your life as an employee?
— How do you feel about waking up at 7 am and commuting to a job every day?
— Do you get enough holidays to do the traveling on your wish list?
— Does your job interfere with your week?
— Would you like to earn more money part-time than your professor does full-time?
If you don’t say something, nothing will get done. We must start a conversation if we want people to hear our message. We can control the message by what we say.
Our opening first sentence will control the message. It will keep the conversation on track.
interrested in what you offer