Read Between the Lines and Prejudge Our Prospects

Network Marketers are told not to prejudge but it is only natural to do so, at least to some degree. It’s okay and natural to read between the lines.

Is prejudging bad? After all, we have limited time and want to spend it wisely. If we don’t prejudge to some degree, we will waste time, energy and lose money, because that time could have been spent with better prospects. So we need to read between the lines.

Imagine if you look through your messages.

Message #1: “I am in a foreign country and will join your company if you marry me so I can come to your country to live.”

What are you thinking? “This person is a gold digger. This person wants to exploit the system. This person is dishonest.”

Message #2: “I will join your Network Marketing business if you join mine.”

What are you thinking? “This person doesn’t qualify. This person is desperate. This person will waste time working two Network Marketing businesses.”

Message #3: “I am currently working three jobs. I don’t want to do this for the rest of my life. Do you have any suggestions?”

What are we thinking? “This person wants more money and is demonstrating the ambition to do something about it. I will talk to this person.”

We can read between the lines and make judgment call. So, it is okay if we prejudge. These three messages demand that we prejudge.

But what about less obvious people? People who don’t come out and make it obvious about their intentions?

Instead of prejudging them, why don’t we simply ask them? We could ask tiny questions. We could introduce our business through ice breakers. We could qualify them through pre-closing questions and statements. We could find out if they are interested, or not.

The tragedy is that many people won’t ask any questions. They will simply prejudge a prospect as not worthy or negative, and that prospect never gets an opportunity to make a decision on our business.

If you are serious about growing your business using the power of LinkedIn to generate super high-quality leads, make a ton of sales and enroll new team members, I highly recommend the book “LinkedIn for Network Marketing.” It’s only $14.95. You can get it here: The eBook version is $9.95.

If you have any questions about the Book, I’d be happy to chat with you over Virtual Coffee. Feel free to book a time on my online calendar here: ?

Thank you for reading,


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