“Any Book Review Unlike My Book Review of ‘Go for No for Network Marketing’ Falls Short of Doing It Justice”
Any Book Review of Go for No for Network Marketing Won’t Do
Any book review of “Go for No for Network Marketing” by Richard Fenton, Andrea Waltz and Ray Higdon simply won’t do. Any book review must do justice to it by fully stating the case. This book review states the case.
Any book review must digest the stories and the resolutions and speak of it with candor. Any book review deals in generalities. This book review deals with specifics.
“Go for No for Network Marketing” is the companion guide of Richard Fenton and Andrea Waltz “Go for No! Yes is the Destination. No is How You Get There.”
It’s about rejection in network marketing. It’s about resolve. It’s about going beyond the vast sea of “no’s when it seems impossible finding that one “yes.”
Every day people around the world in network marketing get rejected. Whether it is the banker on wall-street or the farmer in Kansas, rejection inevitably comes to the network marketer. “No” comes to us when recruiting and prospecting. Rejection falls on the network marketing trainer and coach and the new distributor giving his first home-meeting or making his first sale.
The opening of the book states, “’Yes’ is positive, empowering and rewarding. “’No’ is negative, saps your energy and disapproving.”
So many times, “no” is a word heard with devastating results. The drop-out statistics of salespeople is one illustration of its deadly effect. Per Ray Higdon,
- “44% of sales people give up after hearing one no.”
- “22% more give up after hearing a second no.”
- “14% more give up after hearing a third no.”
- “12% more give up after hearing a fourth no.”
“92% of salespeople give up after four “no’s.”
The question is, “how do you sustain yourself in a world of so much “negativity” and come out in the end with any success?” This book lights the path for us wayward pilgrims helping us find our way back.
Seventeen Stories of “No” – Seventeen Stories of “Yes”
Seventeen stories in the book from the top earners and leaders of network marketing attest to the devastation of rejection. They also show the resolve and reward of muddling through the “no’s: sticking-with-it to find the “yes.” Leaders such as Jackie Christiansen, Brian Carruthers, Jessica Higdon and Todd Falcone give testimony after testimony to the need for having the challenge of “no” in their lives and how to meet it head on – Life lessons for us all.
Ray Higdon speaks of seeking out twenty “no’s” when prospecting before finding that one “yes” – a mantra that I’ve heard from him time-and-time again in training classes – a mantra worth hearing from him again-and-again.
The solution to meeting “negativity” and finding “positive change?” Creating the right mindset with a ten-point plan.
The story of Lisa Jimenez puts it in perspective. For every 7-10 “no’s,” you will inevitably end up with a “yes” yielding you more than $5,000.00 a month making you $500.00 off every “no.” Do the math. $5,000.00 divided by 10 “no’s” equals $500.00 per “no.” That was a story I could wrap my pea-body brain around. It is a story of theory made practical.
Calculate the dollar-value of every “no” you’ve heard and think about it and verbalize it out loud – an exercise internalizing the value of “no.”
There is the story of Tupac Derenoncourt. One of his early attempts of prospecting failed miserably. He was rejected by a lady who he knew would be great for his team.
He failed the first law of prospecting. Find people’s wants, needs and desires and meet them where they are.
Tupac sent this lady to a boring meeting. She rejected it outright and walked out before the meeting ended.
Six-months later, he approached the same lady. He sent her to an event for his company. Little did he know, the event ended up at a popular bar. She was hooked.
Taking the same cue, Tupac invited the lady to the same bar and she joined. She showed herself to like the party atmosphere. Tupac learned the lesson of the four-color personalities and how it works to prospect and recruit.
Where Does the Book End?
Opportunity waits for the network marketer. “It does not knock. You knock and opportunity answers. Unfortunately, opportunity often says ‘no’ ” – per Ray Higdon.
Character is built on challenges. Character is built on “no’s.” Network marketing is not about making you the most money. It’s about the challenges of negativity that shape and build your character to gladly accept the “yes.’ Fighting for a dream and vision that “moves us toward our potential” in the midst of “no” “creates the greater sense of happiness and contentment.” That is Ray Higdon’s vision for us all.
Any book review may not see what I see. But this is not any book review. This is my book review of a rewarding book for us all.