Marketing

Descriptive Words that Start Conversations

Descriptive Words that Start Conversations

Descriptive Words that Start ConversationsDescriptive WordsWe all love images. Images are better than text. But descriptive words behind the image work better for more signups and sales than text.Images are more effective than text. But would images and descriptive words make a better pairing?Of course it would.We want to move the image from people’s head…

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Poison Phrases versus Power Phrases

Poison Phrases versus Power Phrases

Poison Phrases versus Power PhrasesPoison PhrasesPoison phrases weaken our words. Power phrases strengthen our words. Poison phrases rob us of respect. Power phrases give us respect. Power is the ability to get results. Your words have power when they work for you. A phrase is a short expression where less is more. Make your point and stop…

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Buying Decisions are Made Based Upon Emotional Human Desires

Buying Decisions are Made Based Upon Emotional Human Desires

Buying Decisions are Made Based Upon Emotional Human DesiresBuying DecisionsIf we will market to the five basic human desires of our prospects, we’ll get positive, emotional responses and buying decisions.The most common human desires in all people are: (1). Companionship and love.(2). Money.(3). Desire to accomplish or to be famous.(4). Sex.(5). Respect and admiration of others.Others…

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