Do We Need to Experience the Products We Sell

Do We Need to Experience the Products We Sell?

Do We Need to Experience the Products We Sell?

Do We Need to Experience the Products?

The answer is “YES.” Do we need to experience the products that make it impossible to experience? Some circumstances prevent us.

--- Women hygiene products because we are males.

--- Testosterone products because we are females.

--- Cars because you live in cities where parking is impossible.

---Solar panels for homes because we don’t own a home.

Other circumstances let us experience the products.

--- Immunity boosting products that fight against germs and viruses.

--- Facial cremes that help us look younger.

--- Travel products that help us travel at discount rates.

But how do we sell them? Capture the experience and put it into a story.

--- Step #1: Describe the problem we had.

--- Step #2: Describe how our product fixed that problem.

--- Step #3: Describe how we feel now without the problem.

Diet products…

--- “I exercised, starved myself, and ate funny foods that cost a fortune just to lose 30 lbs. But as soon as I stopped the torture, the weight came back Then I changed what I had for breakfast. Using this breakfast shake and drinking this healthy coffee, I was not hungry anymore until lunch. And the weight started melting off permanently. Today, I’m 30 lbs. lighter, and I feel great. Anyone can diet if they are not hungry.”

Utility services…

--- “I used to shop for the lowest energy rates, then switched to a different supplier every few months. It was a lot of work switching and filling out the forms, and I tried to get the best promotional rates. But the money I saved initially was canceled out by their post-promotion rates. I did a lot of work and didn’t save any money. Now I use this utility service. They guarantee a low rate no matter what the competition does. Today, I feel better knowing that I am always getting a great rate and saving money.”

Travel products…

--- “I worked hard every week for a year, so I expected a chance to take a real vacation to unwind from a year of stress. But fighting for space at the beach or hotel swimming pool made my family complain. It wasn’t what I expected. Then I discovered that we could take an all-inclusive vacation at a nice resort, for less than my normal vacations. This was a no brainer. I jumped at the chance. Now the family raves about how great our vacation was. And I finally got the relaxation I was looking for.

Experience the products. Sell the experience and you sell the products.


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Thank you,

Dale

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