“Four Steps to Create Romantic Offers for Your Products”
Romantic offers is a continuation of my previous article “Romantic Packaging Motivates Prospects to Respond More Positive.” You probably should read that article before moving on with this one.
Have you ever wondered how you can sell your products to potential prospects using the tools of pop-culture?
For instance, would you like to create romantic offers which appeal to the pop-culture crowd on Facebook and other social media websites? How about on your person website?
Motivate your prospects by making romantic offers which create want, desire and need. You can romance an offer and make it more effective.
Here is the number one secret. People do not buy products or even our opportunity. People buy the way you package it, the offer which you give them. They will buy romantic offers.
Our prospects make their decisions about our products and even our network marketing or home business opportunity based upon our romantic offers.
Creating Romantic Offers
There are four steps for creating romantic offers.
- Stand out with a title that sizzles.
- Make the content romantically simple around benefits and feature.
- Trigger emotional engagement.
- Create iconic assets (create value).
Step 1: Stand Out with a Title that Sizzles –
Look at what everyone else is doing and do it differently. One of the first steps to stand out when romancing your products and opportunity is to create a title which sizzles.
What sizzles and sells is not in some lame product title which your company markets but is found in what appeals to pop-culture.
For example: With herbal hot teas that help with relieving a cold, which works better?
Cure a Summer Cold with Hot Tea?
Cure a Summer Cold and Make ‘Em Smile with Teas that Sizzle?
It’s hands down to the second option. If you have a travel company, how about Take a Winter Vacation this Summer?
Winter in Summer Vacations? You could even use Summer in Winter Vacations for the winter months.
The second and third options are a catchy phrase which comes from pop-culture and appeals to the crowds.
Let’s say you have product for digestive health. No one likes to talk about digestive products which help you to pass waste. But let’s create a sizzle title that creates romantic offers.
Our sizzle line:
Our Health Supplement Provides Cleansing Support for Your Intestinal Tract?
Live Your Best Life and Outsmart Tummy Irregularity?
The second one is catchy, romantic and captures what our digestive product does without sounding offensive.
If you want to know the secret of finding what stands out and creates pop-culture appeal, always buy magazines at the check-out counter which correspond to your company brand. Don’t buy magazines from the magazine racks but always buy them at the check-out counter. The check-out counter magazines are purposely placed there over the others, because they sell and appeal the most to pop-culture crowds.
First, Cure a Summer Cold and Make ‘Em Smile with Teas that Sizzle.
We know our herbal hot tea helps with relieving colds.
We need to think bigger than we’ve ever thought before. We need to think about what summer colds do to disrupt people’s lives. And, we need to think beyond the benefits and features. We need to think about what these benefits and features can do with changing people’s lives with summer colds by using the product.
So with that in mind, let’s build some content. Let’s write a few simple but catchy statements about the benefits of our tea and what it does to change people’s lives.
In order to do that, let’s once again go to the pop-culture media. Let’s go to the health and wellness magazines at the front check-out counter of your local grocery store.
I am looking at the magazine Woman’s World. On the front cover is a catchy title. Cure a Summer Cold with Tea. That’s one part of where I got our sizzle title for our tea. When I turn the page to the article, I find several great lines which we can use.
“Quash summer colds with the wonders of herbal hot teas.” “Fortify your immunity with teas that sizzle.” “Cut your cold risk with herbal hot tea.” Bolster your defenses with herbal tea.” “Cold-proof yourself.”
We have a wealth of pop-culture phrases which appeal to crowds.
Now, let’s use some creativity with this magazine’s help to romanticize what our herbal hot tea offers without making it salesy.
We have to know what summer colds do to disrupt people’s lives. Summer colds cut time away from family. Smiles turn into frowns. Outdoor fun is no fun at all. There are others but let’s stay with these three.
What in our benefits and features can change people’s lives to reverse what summer colds do to people? What can we do to make romantic offers about our herbal hot tea and which appeal to pop-culture?
Cure a Summer Cold and Make ‘Em Smile with Teas that Sizzle.
Outdoor fun just got a whole lot better. Quash summer colds for good. Smile from enjoying the outdoors more with the Amazon flower which fortifies your immunity. Enjoy your kids without the summer blues. We have a fool-proof cold-remedy with our herbal teas that sizzle.
That has appeal. That has sizzle. That is what sells.
Second, let’s take our travel example; Winter in Summer Vacations.
People who like to snow can’t do so during summer vacations. People can’t show off their winter wear. People like to get away from the heat of summer. People who like to ski can’t ski.
With those three problems of summer in mind, let’s design a good way of making travel summer vacations appealing to those who like winter. Again, I turn to pop-culture. I turn to vacation magazines.
From the vacation magazine I have in front of me, I find some great catchy phrases to use.
“Plan Your Winter Getaway.” Experience the Winter Adventure in Summer.” Family Fun for Everyone in Summer While Enjoying Winter Vacations.” “Summer Vacations Should Be in the Winter.”
With the problems of summer disrupting winter lovers’ fun, and with some of our vacation benefits and features, let’s design something which will solve the summer blues for winter people and sell our products. Let’s make some romantic offers about our vacation package.
Winter in Summer Vacations
Experience snow time fun while vacationing in summer with our weekend package to Sundance. Family fun for everyone showing off their winter wear. Plan your Escape with a winter getaway from the summer heat at Sundance Ski Resort. Enjoy cool relaxing drinks in our summer bar and grill. Top off the day with a hot tub experience to relax and sooth those sore muscles and aches from a day at the slopes.
This perfectly describes a romantic weekend getaway with an all-inclusive romantic vacation package.
Third, our last illustration: Live Your Best Life and Outsmart Tummy Irregularity.
What does our digestive product do? It cleanses the colon, builds strong immunity system support and optimizes energy levels.
What do digestive problems do? Heartburn, bloating, diarrhea, gas, stomach cramps. With these problems people have to change their lifestyles, stay home more often and nearer to a bathroom. Mood changes with less happiness and more irritability. The embarrassment and inconvenience of having to buy expensive over-the-counter or prescription remedies.
Let’s build some romantic offers for our digestive product with the help of pop-culture magazines.
Live Your Best Life and Outsmart Tummy Irregularity
The world’s best kept secret digestive relief has arrived. Live your best life without having to stay home or near a bathroom from tummy irregularity. Constipation and Diarrhea cured and happiness restored with our all-natural probiotic body shocker. No more inconvenience of having to buy embarrassing over-the-counter and prescription remedies with our go-anywhere solution.
I’m working on a way of selling my network marketing company’s product which sharpens memory. Instead of selling just a product which helps with memory…the ad that I created sells a good night’s sleep, making connections with social media, business and fun, reading and writing. These are the very things memory loss disrupts.
“Stop Memory Loss and Keep Your Brain Young
Want great focus and concentration with a razor sharp memory? Get life-time protection against memory-robbers. Fine-tune your focus with ON. Get a good night’s sleep and make social connections through Facebook or Twitter for business or fun with your memory in-tack. Get back to reading or writing that book which you started but couldn’t quite complete because of mental block. ON will keep your brain younger and active for those important things in life that you want to get done.”
Aren’t those better romantic offers of our memory enhancer than saying it contains, “herbal extracts, vitamins, amino acids, green tea, acai berries, camu camu, etc.?”
What about steps three and four? Steps three and four are not steps but guidelines for steps one and two. Have we not triggered emotional engagement and created iconic assets by presenting value with our products? Of course we have.
Have we not stirred their emotions to buy our products? And have we not given our products value which helps solve their problems? Have we not created romantic offers with our products? I think we have.