“Open with a Great First Sentence to Convert Your Prospect to Teammate Status”
A Great First Sentence
Want a great first sentence to grab the attention and build instant trust, belief, influence, and rapport with your prospect?
Want the best opening line to convert your prospect from tire-kicker to teammate in your network marketing company?
Successful network marketing is not only what you say but the sequence of words that you use; it’s the magical first sentence which comes out of your mouth and grabs and holds the prospect’s attention.
When you look up a topic on Google Search, you scan through the results. The results with the best opening lines are the ones which stand out most to your eye. They are the ones which have a great first sentence and best opening. They are the ones to which you give due consideration over the others.
A great opening sentence will make your prospect a teammate, or it will turn them off.
That’s how important your first sentence is in your presentation. Whether you’re doing an opportunity meeting, prospecting over the telephone, selling a product or a business presentation across the kitchen table, the first sentence is the first thing out of your mouth which will make or break you.
Too much time spent on the end of a presentation and not on the beginning will result in little influence on your prospect. You only have the first 30 seconds after you open your mouth to get your prospect’s attention.
Your first sentence will determine the mood and cooperation of your prospect.
A bad first sentence will cause your prospect to put up his or her defenses, squint their face, make excuses, guard their wallet, and listen with a skeptical attitude.
A great first sentence will turn a prospect from tire-kicker to partner.
Prospects and Distributors Make Decisions on a Great First Sentence
There are two reasons for a first sentence:
- It keeps the prospect engaged.
- It is duplicable.
It Keeps the Prospect Engaged –
Your network marketing prospects pre-judge you. Manage that judgment in your favor with an impressive first sentence.
Your prospect makes decisions in the first few seconds on:
- Should I believe and trust this person?
- Do I like this person?
- Is this person trying to scam me?
- Is this person looking for my vulnerabilities and trying to take advantage of me with them?
- Do I want to do business with this person?
With your best first sentence and some good story openers, your prospect won’t care if you say their name incorrectly, forget the company name, get confused over the products or forget to mention something. They will still join and buy from you.
It is duplicable –
With a first sentence, we can duplicate it among our teammates. This is easier on our team than it is memorizing some detailed presentation. For most distributors, it’s hard to memorize a presentation or on how to do a presentation.
If we teach our distributors of how to do a simple first sentence which is good and keeps the prospect interested and engaged, this will go a long ways over other means.
Therefore, we develop a great first sentence.
Most trainings concentrate on compensation plans, how to present the products, or what video to show. As good as these are, these methods may or may not meet the prospect’s needs.
This is wasted effort.
Teach your team how to present a great first sentence opening, and your teammates will make more sells and convert more of their prospects into joining the business.
I would rather have my distributors give lousy presentations to prospects who love them, than give great presentations to prospects who hate them.
The Test of a Great First Sentence
Write down the first sentence out of your mouth when you give a business presentation or try to sell a product to a prospect.
- Does my first sentence tune out the prospect?
- Does my first sentence sound like a salesman?
- Does my first sentence make the prospect put up sales-defenses and shields?
Or does my first sentence make my prospect immediately want to be my teammate and build my business?
Give pause for a minute to these questions. Write down or say out loud the first sentence you use.
To start with a first sentence, you must choose words which the subconscious mind can follow with ease. When you use words like “Would you be interested…”, replace it with “Would it be okay if…” or “Are you open to…”
Would it be okay if…
- I could tell you how you can quit your job and still make more money?
- I could tell you how to get your car payment paid for every month?
- I could show you how to save money on your electric bill?
- I could show you how you can work six weeks and get paid seven?
- I could tell you how you can get a new car and never make a car payment again?
- I could show you how you could look ten years younger when you wake up?
- I could show you how you can make an extra $1000 a month?
- I could show you how to get all your vacations paid for life?
- I could show you how you can get business tax deductions for your home, just like the big companies?
Aren’t these type questions more interesting than bad first sentences which create sales alarms and defenses by our prospects such as…?
- Would you be interested in a great opportunity?
- Would you be interested in a business which I know would be perfect for you?
- Would you be interested in what residual income is, and are you open to income options?
- I got this great product which I know will change your life.
- There is this ground-floor opportunity guaranteed to make you a winner.
For selling products, here are some good lines of a great first sentence.
- Would it be okay if I showed you a way to rev up your metabolism from jet lag with this amazing fix?
- Would it be okay if I showed you the best way to suddenly be ten years younger and fit into your best jeans with a great looking body?
- Would it be okay if I showed you how to shed layers of belly fat while watching TV and drinking beer?
- Would it be okay if you tried this product which shortcuts you to inner calmness while studying intensely for that exam or doing that project for work?
- Would it be okay if I showed you a way to say bye-bye knee and joint pain and allow you to have a tranquil sleep?
- Would it be okay if I showed you how to be stress-free all day while taking care of your family and kids?
These are more interesting than:
- I have a product which is going to make you lose weight.
- You got to try this great product which will give you energy.
- I know you are going to love this product which will calm your nerves and make you restful.
Great first sentences will create good, open-minded prospects who are willing to listen to us. Some first sentences will close and some will sell our prospects instantly.
Put yourself in the prospect’s shoes. What would the prospect like to hear? What are your prospects needs, wants and desires? Gear your opportunity and products to those desires. Think about a good opening sentence which meets their needs for each product and your opportunity.
- If my prospect wants to lose weight while watching TV and drinking beer, ask yourself what products do I have which can meet those needs?
- If my prospect wants to fit into their skinny jeans in two weeks, what from my products will do that?
- If my prospect wants to vacation all year long for free, what from my opportunity can meet this desire?
- If my prospect wants to make an extra $1000.00 a month, what is it about my opportunity which can help him achieve it?
Once you find their needs, then create a catchy first sentence which meets their hopes, dreams and wants.
Where do I go for help with finding catchy eye-opening and ear-fetching first sentences? The magazines rack at the CHECK-OUT COUNTER of your local grocery store. I’ve mentioned this before. But it’s important. You will find the pop-culture slang and phrases that sell and promote products and business opportunities from these magazines. The magazines which fit your company niche and sell the most are always at the check-out counter of your local grocery store. Use them and glean from them to create a great first sentence.
To create a great first sentence, find the needs and wants of your prospect. Start with “Would it be okay…” rather than “Would you be interested…” Use magazines from the check-out counter of your local grocery market. Build your opportunity and products around these, and success will be yours.