Posts Tagged ‘writing product features and benefits’

What Something Is and What Something DoesFeatures and BenefitsFeatures are what something is. Benefits are what something does. Features tell. Benefits sell. Features and Benefits make the difference. Features are facts about a something. — Maltodextrin. — Binary plans. — Citric acid, — Location of the company headquarters. Benefits are what a something does for solving people’s problems. — Products for restoring…