The Path of Least Resistance Sells Products and Opportunity Every Time
The Path of Least Resistance
What is the path of least resistance? People will buy our products and opportunities if they are the easiest paths to move forward.
Imagine we are hungry for a burger. It is cheaper to buy the ingredients for making a burger at $4.00 than it is going to our favorite hamburger stand and paying $12.00.
But we don’t want to drive to the grocery store and get the ingredients and then drive home and spend 20-minutes preparing the burger and another 10 minutes cooking the burger.
Because it is more convenient to buy a burger prepared for you at your favorite hamburger stand, we will spend the $12.00. We are going to spend more money but will be 100% okay with it.
Restaurants are brilliant at creating the path of least resistance for their customers.
Doing “Daily Specials”, “Chef Selections,” or “Popular Dishes” are all ways that restaurants make it easy for customers from being stuck with figuring out what they want.
The path of least resistance works for our products and opportunities.
If we make our products and opportunities the easier option, people will buy.
At the end of your presentation, make way the path of least resistance for your prospects.
The Path of Least Resistance for Sales
--- What is going to be easier for you? To work at a job for the rest of your life that you have no passion for? Or, to have fun working from home to retire in 5-years at full pay instead?
--- What is going to be easier for you? To continue your yo-yo diet? Or, to lose the weight once with this tea and keep it off forever instead?
--- What is going to be easier for you? To spend an hour a day at the gym every day of the week? Or, to purchase our product at a cost of $2.00 a day instead?
--- What is going to be easier for you? To put up with wrinkles that we all have at 40-years old? Or, to have your daughter’s friends ask if you are her older sister instead?
--- What is going to be easier for you? To work full-time at a job in the heat or cold? Or to work part-time at full pay from the comfort of your home instead?
--- What is going to be easier for you? To work in a 5’ X 5’ cubicle all your life? Or, to work anywhere in the world at full pay instead?
--- What is going to be easier for you? To spend $200.00 a month commuting back and forth to work? Or, to spend a one-time fee of $1,100 and never have to go to work again instead?
--- What is going to be easier for you? To overpay for electricity every month? Or, to have extra money in your wallet with our company instead?
The path of least resistance for sales makes it easy for the prospect to choose. We create a smooth buying journey with easier options.
What is going to be the path of least resistance for you? To choose something because it saves money but sacrifices time? Or, to choose something because it is more convenient and easier instead?
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