What Would Happen if We Open Our Prospects Imagination

What Would Happen If We Open Our Prospect’s Imagination?

What Would Happen If We Open Our Prospect’s Imagination?

What Would Happen If…

What would happen if we start with great opening first sentences? Prospects would lean forward and make instant YES decisions.

What would happen if we start with a second sentence. Prospects would be thinking about the bad first sentence to hear anything good in our second sentence.

We all start with a first sentence. This is where prospects make instant decisions about us. So we have to think hard before opening our mouths.

Prospects need to see the benefits of our offers. We need to build a vision in the prospects’ minds of what our products, services and opportunities can do for them.

Imagination is a great tool. Weaving the benefits of our offers in the prospect’s imagination with a great first sentence makes the prospect lean forward and pay attention.

What would happen if…” is a magical first sentence that opens the prospect’s imagination. It sells the benefits of our offers.

Our formula is “What would happen if…” plus a benefit.

--- What would happen if you didn’t have to wake up every morning and go to work?

--- What would happen if you have more holiday time with the family?

--- What would happen if you didn’t have to spend hours commuting to work?

--- What would happen if you had an extra paycheck every month?

--- What would happen if you retire next year at full pay?

--- What would happen if you could take exotic vacations with family all expenses paid with full pay?

--- What would happen if you had a bigger paycheck for your family?

--- What would happen if you could move to a new home in a safe neighborhood?

--- What would happen if you could take a five-star vacation with the kids?

--- What would happen if you had more time to build your dreams?

--- What would happen if you could lose 10 lbs. in 8 days?

--- What would happen if you could help your son get rid of acne?

--- What would happen if you got a huge discount on your phone bill?

--- What would happen if you could keep wrinkles away an extra 15 years?

--- What would happen if you could immune your kids from germs and viruses at school?

--- What would happen if you didn’t have to make car payments again?

--- What would happen if you could work from your own home and didn’t have to send your baby to daycare?

--- What would happen if you get a 25% pay raise and never have to commute again?

--- What would happen if you work half days and get full-time pay?

--- What would happen if you spend an extra three hours with your children a day?

--- What would happen if you take six-month vacations twice a year?

--- What would happen if you get $500 per month raise without having to ask the boss?

--- What would happen if you fire your boss and start your own business?

Imagine our prospect hearing our first opening sentence with something that gets them to imagine the possibilities and watch them smile and lean forward.

Start with a simple first sentence “What would happen if…” and then add a benefit of our offers. Let the prospect imagine the possibilities and talk… and sell themselves before our second sentence.

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1 Comment

  1. […] takes only one small change with words to transform your business from zero success to $100,000 a year success… from zero reps to thousands of […]

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